Local Services Ads · Google Guaranteed

Local Services Ads (LSA) and Google Guaranteed management for home services, trades, and professional service businesses — pay per qualified lead, not per click. Trendwise handles license verification, screening, lead disputes, and ongoing optimization. Pay per lead. Show up above Google Ads.

Local Services Ads (LSA) put your business at the very top of Google search — above paid ads, above organic results, with the green “Google Guaranteed” badge. You pay only when a qualified prospect calls or messages, not per click. We handle setup, verification, disputes, and ongoing optimization.

Check my LSA eligibility or call (903) 300-6729

Published by Trendwise — a Texas-based marketing team that's managed Local Services Ads for home services, trades, and professional firms across Texas since LSAs launched. See recent client work →

Why LSAs change the game

The best ad spot Google offers — and most agencies don't manage them well.

LSAs are different from regular Google Ads. They require license verification, background checks, ongoing review management, and lead disputes. Done right, they're the highest-ROI channel on Google. Done wrong, you pay for unqualified leads forever.

Top of every search result

LSAs appear above Google Ads, above the Google Maps 3-pack, above organic results. The Google Guaranteed badge signals trust to searchers — click-through rates are typically 2–5x higher than regular search ads.

Pay per qualified lead, not per click

You only get charged when someone calls or messages you with intent to book. If they bounce after 30 seconds without engaging, you don't pay. If the lead is unqualified, you can dispute it and get your money back.

We handle lead disputes

Roughly 10–25% of LSA leads can be disputed (wrong service area, wrong service type, spam, unable to contact). Most businesses never dispute, leaving thousands of dollars on the table. We dispute every qualifying lead, every week.

Verification + ongoing compliance

LSAs require license verification, insurance proof, background checks (for some categories), and ongoing review management. We handle the entire verification process — including re-verification when documents expire — so you stay live.

Who LSAs work for

Are you eligible for Local Services Ads?

LSAs are available in specific service categories. Eligibility and the Google Guaranteed badge requirements vary by category — we'll confirm during your free consultation.

Home services (most categories)

HVAC, plumbing, electricians, roofing, garage door services, locksmiths, pest control, lawn care, cleaning services, appliance repair, water damage restoration, junk removal, moving, tree services, pool cleaning, window cleaning, and more.

Professional services (select categories)

Attorneys (immigration, family, personal injury, business, real estate, criminal, traffic, IP, labor, malpractice, tax, estate, bankruptcy, DUI, contracts), financial planners, real estate agents (in some markets), tax services, and more.

Healthcare & wellness

Dentists, orthodontists, dermatologists, chiropractors, physical therapists, optometrists, podiatrists, veterinarians, and more.

Childcare & education

Tutors, childcare providers, daycare facilities, and select education services.

What you'll need to qualify

For Google Guaranteed: business license, general liability insurance, and (for some categories) employee background checks. For Google Screened (professional services): professional license verification and clean disciplinary record. We handle the entire submission and verification process.

Transparent pricing

Flat monthly management. You only pay Google for qualified leads.

Lead costs are paid directly to Google — typical lead prices range from $15–$80 depending on service category and market. Our management fee is separate.

LSA Setup

$500 one-time

Verification, application, profile setup, and launch. Required for every new LSA account.

  • License & insurance submission
  • Background check coordination
  • Service area & category setup
  • Photo & profile optimization
  • Lead routing to your phone/CRM
  • 30-day initial monitoring
LSA Management · Most popular

$450/mo

Ongoing management, lead disputes, review monitoring, and weekly optimization.

  • Weekly lead dispute filing
  • Review monitoring & response templates
  • Bid adjustments by service category
  • Service area optimization
  • Monthly performance + ROI report
  • Quarterly strategy call
LSA + Google Ads

$1,400/mo

LSA management + paired Google Search Ads for full top-of-page coverage.

  • Everything in LSA Management
  • Full Google Ads management
  • Coordinated bidding strategy
  • Unified reporting
  • Save 15% vs. separate plans

The full local-search lockup

Combine LSA + Google Ads + SEO for total search dominance.

When a local customer searches for your service, you want to appear in three places: LSA at the top (paid per lead), Google Ads below LSA (paid per click), and the Google Maps 3-pack + organic results (free, from SEO). Most agencies do one. We bundle all three for compounding ROI.

See SEO plans →

Other paid acquisition services

150+Projects delivered
10+ yrsLocal SEO + paid experience
Texas-basedLocal team you can reach

Common questions

What service businesses ask about LSAs.

Local Services Ads (LSAs) appear at the very top of Google search results for service-related queries (above regular Google Ads and organic results). To run them, your business must pass Google's verification: license check, insurance proof, and (for home services) employee background checks. Once approved, you display the Google Guaranteed badge. You only pay when a qualified prospect calls or messages — not per click. Typical lead costs range from $15–$80 depending on category and market.
LSAs: appear at the very top of search, pay per qualified lead, require verification + Google Guaranteed badge, only available in specific service categories. Google Ads: appear below LSAs, pay per click (whether or not the click converts), available for any business in any industry, no verification required. Best play: run both. LSAs capture the highest-intent searchers at the top. Google Ads capture everyone else.
Two costs: (1) lead costs paid to Google, typically $15–$80 per qualified lead depending on service category, market competitiveness, and lead type. (2) Management fee paid to Trendwise, $450/mo for ongoing optimization, dispute filing, and review management. We set a weekly budget cap to prevent overspend — you control exactly how much you commit to LSAs each week.
Google Guaranteed applies to home services (HVAC, plumbing, etc.) and includes a Google-backed money-back guarantee to customers if work isn't satisfactory (up to coverage limits). Google Screened applies to professional services (attorneys, financial advisors, real estate, tax) and requires professional license verification and clean disciplinary record — no money-back guarantee. Both let you display the verified badge that lifts click-through rates 2–5x.
Yes. Google allows lead disputes for: wrong service area, wrong service type, spam/robocalls, unable to contact the customer after multiple attempts, and customer asking about a category you don't serve. Disputed leads are refunded if Google agrees. Most businesses never file disputes, leaving 10–25% of their lead spend on the table. We file disputes every single week as part of our management service.
Most categories: 2–4 weeks from submission to live ads. Home services with background-check requirements: 3–6 weeks. Professional services (Google Screened): 1–3 weeks. We submit documents within 48 hours of receiving them from you and handle follow-up with Google's verification team until you're approved.
Yes — massively. LSA ranking is heavily influenced by your Google review count and average rating, your response rate to leads, your booking rate, and your proximity to the searcher. Businesses with 50+ reviews and a 4.7+ average get significantly more LSA exposure than newer accounts. We pair every LSA engagement with review-acquisition workflows (included in our SEO plans).
Yes. Service area: one LSA account can cover multiple ZIP codes within a reasonable radius. Multi-location businesses: typically need separate LSA accounts per physical location (each with its own verification). We handle multi-location setup as part of Enterprise tier pricing — reach out for a custom quote.

Find out if Local Services Ads work for your business.

Free 30-minute LSA eligibility consultation. We'll confirm your category is supported, estimate lead costs, and project ROI before you commit a dollar.

Check my LSA eligibility or call (903) 300-6729