Google Ads management for small businesses — campaigns built around real cost-per-lead targets, not vanity click metrics. Fixed monthly management fees, transparent reporting, zero long-term contracts. Google Ads that pay for themselves.
Most agencies optimize for clicks and impressions because that's easy to report. We optimize for qualified leads at a profitable cost-per-lead. If we can't beat your current cost-per-acquisition, we won't take the engagement.
Published by Trendwise — a Texas-based web development and marketing team managing paid ad spend for small and mid-size businesses since 2014. See recent client work →
Why Trendwise for Google Ads
Built for businesses tired of agencies that bill for activity, not outcomes.
Trendwise has managed Google Ads campaigns across home services, professional services, e-commerce, and B2B since 2014. Here's what's different about how we run accounts.
Cost-per-lead targets up front
Before we launch a single campaign, we agree on the maximum cost-per-lead your business can sustain profitably. Every campaign decision after that traces back to that number. No vanity metrics, no fluff reporting.
We track to the phone call and form fill, not the click
Click-tracking lies. We integrate Google Ads with your CRM (or our lead-tracking tool) so reporting shows actual phone calls, form fills, and booked appointments — tied back to the specific keyword and ad that drove them.
We don't take on accounts we can't improve
Free 30-minute audit before any engagement. If your current setup is already running well, we'll tell you. If we can identify $500+/month in waste or untapped opportunity, we'll show exactly where.
Fixed monthly management fee
Our management fee is a flat dollar amount based on account size — not a percentage of ad spend. That means we don't get rewarded for spending more of your money. Pricing starts at $500/mo for small local accounts.
What we actually do
A Google Ads system, not just “ad management.”
Most agencies stop at running ads. We build the system around them — landing pages, conversion tracking, call recording, follow-up automation — because campaigns only work as well as the system they pour leads into.
1. Free Google Ads audit
30-minute discovery + account review. We look at: search query reports (where your money is actually going), Quality Scores (how Google rates your ads), conversion tracking accuracy, landing page-to-ad alignment, and competitor positioning. You walk away with a written report of the top 3–5 improvements — whether or not you hire us.
2. Campaign restructure or new build
For existing accounts: we usually find 20–40% of spend is going to junk searches that can be eliminated immediately. For new accounts: we build a tightly-themed campaign structure with high Quality Scores from day one. Search, Performance Max, Display retargeting, YouTube — only the channels that fit your business.
3. Landing page & conversion setup
Most Google Ads accounts fail because of bad landing pages, not bad ads. If your current landing pages convert below 5%, we'll build new ones. Call tracking, form analytics, and lead routing to your phone/CRM are included. (Bundle with our web development service if you need a full site.)
4. Daily monitoring + weekly optimization
Daily: bid adjustments, negative keyword additions, budget pacing, alert monitoring. Weekly: search query analysis, ad copy testing, landing page A/B testing, audience refinements. We don't “set and forget” — ad accounts get worse fast without active management.
5. Monthly reporting tied to revenue
Most reports show clicks, impressions, CTR. Ours shows: cost-per-lead, lead-to-customer rate, revenue attributed, ROAS, and YoY comparison. If those numbers don't tell a clear story, we redo the report. Reports come with a written summary and a 30-minute review call.
Transparent pricing
Flat management fees. Never a percent of ad spend.
Ad spend is paid directly to Google through your own credit card. Our management fee is separate and never tied to how much you spend.
$500/mo
For local service businesses spending $500–$2,500/mo on Google Ads.
- 1 Search campaign, tightly themed
- Conversion tracking setup
- Call tracking included
- Weekly optimization
- Monthly performance report
- Recommended ad spend: $500–$2,500/mo
$1,200/mo
For businesses ready to scale Google Ads as a primary lead channel.
- Multiple Search campaigns
- Performance Max + Display retargeting
- Landing page optimization
- Advanced conversion tracking (CRM integration)
- Daily monitoring + weekly optimization
- Bi-weekly strategy call
- Recommended ad spend: $2,500–$10,000/mo
$2,500+/mo
Multi-location, e-commerce, or B2B accounts with $10K+/mo ad spend.
- Full-funnel: Search + PMax + Display + YouTube
- Custom landing page build & testing
- Advanced attribution & modeling
- A/B testing program
- Weekly strategy + dedicated strategist
- Recommended ad spend: $10K+/mo
Better together
Bundle Google Ads with SEO for compounding leads.
Google Ads captures demand today. SEO builds organic traffic that compounds for years. Most clients bundle both for steady lead growth — ads while you wait for SEO to mature, then ads as a force multiplier once organic kicks in. Save 15% when you bundle.
Common questions
Before you hand over an ad account.
Get a free Google Ads audit before you spend another dollar.
30-minute account review. Written report of the top 3–5 improvements. No obligation, no high-pressure pitch.