The Story Behind the Success
Like many plumbing businesses, our client had a stellar reputation built over 20+ years of experience and excellent service. Yet, their phone wasn’t ringing enough. Competitors with less experience were winning jobs simply because they appeared higher in Google search results.
Their Breaking Point
- Watching younger companies consistently outrank them on Google.
- Paying for expensive Google Ads with inconsistent results.
- Receiving barely any inquiries from their website.
- Missing emergency calls to competitors, especially after hours.
How We Turned Things Around
At Trendwise SEO, we cut through the noise and focused on what truly matters to plumbing businesses: visibility, trust, and leads.
Getting Found When It Matters Most
We made sure their business appeared when locals searched for:
- Emergency plumbing services (especially after hours).
- Water heater repairs.
- Leak detection and repair.
- General plumbing services.
Through strategic keyword optimization and geo-targeting, we secured top positions for high-intent searches.
Building Local Trust
We optimized their Google Business Profile (GBP) to make it a lead-generating machine:
- Highlighted their 20+ years of experience and licensed, insured status.
- Showcased their emergency availability to capture after-hours calls.
- Ensured their contact information was prominent and easy to click on mobile devices.
A Mobile-First Approach
Since 66% of emergency plumbing searches happen on mobile phones, we ensured their GBP and website were optimized for mobile. Customers could find, call, or message them in seconds.
The Results That Matter
Google Business Profile Growth
Our focused optimization efforts delivered:
- 1671 monthly views, a +175% increase since August 2023.
- Search appearances up 353%, bringing in more visibility than ever.
- Website clicks increased by 16.5%, converting visitors into paying customers.
Lead Generation
- From zero form submissions to 14 qualified leads in 3 months.
- Consistent weekly inquiries from their target service area.
- Higher-quality leads, ensuring better jobs and fewer no-shows.
Local Search Rankings
We took them from obscurity to the top:
- #1 for “water leak repair.”
- Top 3 for “emergency plumbing.”
- Featured in Google’s Local Pack (3-pack) for “affordable plumber.”
Why This Matters for Your Plumbing Business
If you’re like our client, you’re great at plumbing but frustrated by your online marketing efforts. The work is out there, but it’s going to competitors who show up higher in Google searches. This case study proves that with the right SEO strategy, you can dominate your local market and stop losing jobs.
We Take Care of It All
At Trendwise SEO, we know that running a plumbing business is demanding, and the last thing you need is to manage the complexities of SEO on your own. That’s why we handle everything for you, from start to finish.
- Sourcing High-Quality Backlinks: We ensure your website gets authoritative backlinks to boost your rankings and credibility in search engines.
- Easy-to-Manage Collaboration: We’re straightforward and easy to work with, keeping you updated with clear reports and actionable insights without overwhelming you with technical jargon.
- End-to-End SEO Solutions: From keyword research to content optimization and tracking performance, we take care of every detail to ensure your online success.
Our goal is to make your life easier while helping your plumbing business stand out in a crowded market.
Ready to Stop Losing Jobs to Competitors?
Check out our affordable SEO packages specifically designed for plumbing businesses.
Or contact us today for a free consultation about your business goals. Let’s talk about how we can help your phone ring more often with the right kinds of customers.
No contracts. Just real results for real plumbing businesses.
Our client saw a dramatic turnaround in lead generation, going from zero form submissions to 14 new qualified leads between August-November 2024,
