The problem we fix

People take their time choosing a home builder. A family will look for weeks before they ever call.

And they no longer look in one place. Google now puts paid ads and AI answers above the normal search results. A builder who only shows up in those normal results gets passed over, because the buyer found someone else higher up the page first.

So showing up in one spot is not enough. You have to be in front of buyers in the places they actually look.

What we do

We put your name in front of the right buyers in more than one place: Google, Facebook and Instagram, Bing, and AI tools like ChatGPT.

New builds and remodeling run as two separate campaigns, because they are two different buyers who search in different words. Each ad sends people to a page built to match what they searched for, so the ad and the page say the same thing.

We also run a small campaign on your own business name, so a competitor can't pay to show up in front of it.

Under all of it, we set up the tracking. Every call and form is counted once, and we can see the search behind it. If a builder comes to us with no tracking at all, we build it from scratch.

What it has produced

More than 260 leads for the home builders we run, across both new builds and remodeling.

Our longest-running builder gets about twenty leads a month. That has held steady through a full year, and it runs a little faster now than when we started.

One newer builder came to us with no tracking at all. Within three months, every lead was counted and traced back to its source.

Where it can go

There is more demand than the budgets currently reach. A large share of the searches still go to a competitor, so growing here is mostly a budget decision, not a targeting one.

The results, builder by builder

AccountLeadsA month

Longest-running builder
New builds + remodeling · 12 months in250+~20

A builder who came to us with no tracking
First quarter live17~6

All builders
and counting260+~26

We spend your ad money like it's ours.

We turn things off. When something stops earning its place we pause it, even when leaving it running would make this page look better. Two of the stories here are exactly that.

Every lead traces back. You can see what the person was actually looking for when they called, so you are not taking our word for what your money bought.

Sometimes the answer is spend less. We have told clients to fix three pages instead of raising a budget, and one to stop advertising for a while because they could not keep up with the work.

What you spend stays between us. Budgets and cost per lead are your competitive information, so they are not on this page. Yours would not be either.

Home builder or general contractor, and want to be the name buyers keep seeing?

Book thirty minutes with the person who would actually run your ads. It is free, there is no pitch, and you leave with a clear next step whether you hire us or not.

Every plan has two parts: a monthly management fee, plus the ad budget your market needs. Both depend on the market. In smaller markets, management starts around $550 a month. Bigger markets, with bigger ad budgets, cost more. We take one builder per market, so it is worth checking whether yours is still open.

More than 260 leads for the home builders we run.