Case study · Lead generation · tree care

Eleven calls in twelve days, from a standing start.

Reliable Tree Service and Land Clearing · tree removal and trimming · Grand Saline and Fruitvale, Texas

The shortest run in this portfolio, and the reason it is here: almost a lead a day from the first week it was switched on.

11Leads in twelve days
~1A day, from week one
10Towns reached
12Days in the run so far

Worth knowing: these numbers cover the first thirty days after launch, and the ads ran for twelve of them before the account was paused while some paperwork clears. Eleven leads is an opening rate off a short run rather than a year of evidence.

The situation

A tree and land clearing crew covering a wide stretch of East Texas from a small base. The work is there, but it arrives without warning: a tree comes down and the person who answers first usually gets the job.

What we ran

Lead generation aimed at people searching for tree removal and trimming in the towns the crew actually drives to. Calls go straight through rather than into a queue.

Where it landed

Eleven leads in the first twelve days, reaching Canton, Winnsboro, Hideaway, Lindale, Quitman, Grand Saline, Emory, Yantis, Wills Point and Mineola. Tree removal and tree trimming, which is exactly the work the crew wants.

This is the shortest run of anything on this page and we put it here on purpose. Twelve days is an opening rate rather than a track record, and at nearly a lead a day it is a good one to open on.

Where it goes next

The account is paused while some paperwork clears, and it starts again as soon as that is done. The next thing worth watching is whether the opening rate holds across a full season rather than a fortnight.

Campaign by campaign

CampaignLeadsA month
First twelve days
From launch11~1 a day

How we treat your budget

We spend your ad money like it's ours.

  • We turn things off. When something stops earning its place we pause it, even when leaving it running would make this page look better. Two of the stories here are exactly that.
  • Every lead traces back. You can see what the person was actually looking for when they called, so you are not taking our word for what your money bought.
  • Sometimes the answer is spend less. We have told clients to fix three pages instead of raising a budget, and one to stop advertising for a while because they could not keep up with the work.
  • What you spend stays between us. Budgets and cost per lead are your competitive information, so they are not on this page. Yours would not be either.

Want to know what your first two weeks could look like?

Thirty minutes with the person who'd do the work. Free, and no pitch. You leave with a clear next step whether or not you hire us.

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