Trendwise Consulting


Feeling like your business is the best-kept secret in town? Trust us, you’re far from alone. Mastering local SEO sometimes feels like trying to solve a puzzle with missing pieces. But guess what? With nearly half of all Google searches on the hunt for local info, refining your strategy isn’t just smart—it’s essential.

Let’s embark on this journey together through our no-nonsense guide, designed to handpick the perfect local SEO services company to spotlight your business and fuel its growth. Don’t miss out; these insights could be a total game-changer for getting noticed online!

Key Takeaways

  • Local SEO is crucial for improving online visibility, targeting specific locations, and driving revenue, connecting businesses with local customers and boosting sales.
  • When choosing a local SEO company, look for qualities like conversion-driven strategies, technical SEO expertise, assessment of local search performance, worldwide reach, and experience in working with franchises or multi-location businesses.
  • A top local SEO company should provide services such as Google Business Profile optimization, keyword research, local listings and citations management for enhanced online visibility and increased revenue.

The Importance of Local SEO for Business Growth

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Local SEO is crucial for business growth as it improves online visibility, targets specific locations, and drives revenue. It enables businesses to connect with local customers and stand out in their communities.

Improved online visibility

A busy farmers market with vibrant produce and friendly vendors.

We want your business to be seen by more people near you. With local SEO services, we make sure when someone looks for what you offer, they find you first. This means showing up on maps, in search results, and where it counts.

Our goal is to put your business right front where the locals are looking.

Getting found online helps bring more folks through your doors. We work hard so that searches like “best pizza in town” or “emergency plumber nearby” lead straight to you. Good local SEO turns online searches into real-world customers, boosting your sales along the way!

Targeting specific locations

To grow your business locally, it’s crucial to target specific locations through local SEO strategies. This means optimizing your online presence to attract customers in a particular area when they search for relevant services or products.

By focusing on regional SEO, you can increase your visibility in local search results and drive more foot traffic to your physical location. It helps potential customers find you easily when they are looking for businesses like yours in their vicinity.

Implementing location-specific keywords and creating localized content can significantly improve your search engine rankings and connect you with nearby consumers actively seeking what you offer.

Local SEO is all about reaching potential customers in the areas where your business operates. With the right strategies such as NAP citations, Google Business Profile optimization, and local listings, you can ensure that your business appears prominently when people nearby are searching for products or services related to what you offer.

Driving revenue

Improving online visibility and targeting specific locations are essential for driving revenue through local SEO. When a business appears in local searches, it can attract more customers to its physical location or website.

This increase in visibility can lead to more foot traffic, phone calls, and online inquiries, ultimately resulting in higher revenue for the business.

Implementing conversion-driven strategies and optimizing for local search can help businesses generate more leads and sales. By leveraging the power of local SEO services, businesses can tap into their target audience effectively and drive revenue growth by capturing potential customers who are actively seeking their products or services.

Characteristics of a Great Local SEO Company

A great local SEO company should have conversion-driven strategies, technical SEO expertise, and the ability to assess local search performance. They should also have a worldwide reach and experience in working with franchise or multi-location businesses.

Look for these qualities when choosing a local SEO services company for your business.

Conversion-driven strategies

When choosing a local SEO company, it’s crucial to look for conversion-driven strategies. These are tactics that aim to turn website visitors into actual customers. By focusing on these strategies, the selected local SEO company will work towards increasing your business’s revenue and overall success through targeted optimization efforts.

Implementing conversion-driven strategies involves tailoring content and optimizing keywords specifically geared towards encouraging action from potential customers in your local area.

This approach aims to attract high-intent traffic that is more likely to convert into leads or sales for your business, ultimately helping you achieve tangible results from your local SEO investment without wasting resources.

Technical SEO expertise

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When looking for a great local SEO company, it’s crucial to consider their technical SEO expertise. This involves their ability to optimize your website’s technical aspects for search engines.

A top local SEO company should be proficient in handling crawl errors, optimizing site speed, improving mobile-friendliness, and implementing structured data markup. These technical elements play a significant role in enhancing your website’s visibility and ranking on search engine result pages.

Local SEO companies with strong technical expertise can also effectively manage XML sitemaps, canonical tags, and robot.txt files. They understand the importance of schema markup for local businesses and are adept at leveraging it to enhance search appearance.

Moreover, they possess the knowledge to conduct comprehensive website audits, identify technical issues that may hinder performance, and provide solutions to improve overall site health.

Assessment of local search performance

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To assess local search performance, we analyze how well a business is ranking in the local search results. We look at factors like visibility in the 3-pack, click-through rates, and website traffic from location-based searches.

By tracking keyword rankings and analyzing conversion rates from local search traffic, we can measure the effectiveness of our strategies and make data-driven decisions to improve your business’s online presence.

Local SEO experts use tools like Google My Business Insights and Google Analytics to gather data on impression share, local pack rankings, and user engagement. This helps us understand which tactics are working well and where adjustments are needed to enhance your business’s performance in local searches.

Worldwide reach

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When looking for a local SEO company, consider their worldwide reach. A great local SEO company understands how to optimize your online presence not just locally but also on a global scale.

This ensures that your business can attract customers from around the world while still targeting specific locations important to your business growth.

Now let’s delve into the characteristics of a great local SEO company and what you should expect from them.

Franchise/multi-location experience

A diverse group of people gathered in front of a Cityscape Photography franchise location.

When considering a local SEO company, it’s important to look for one that has experience working with franchises or businesses with multiple locations. This expertise ensures that the company understands the unique challenges and opportunities of managing local SEO across various locations.

Companies with franchise/multi-location experience have honed strategies to optimize individual location visibility while maintaining consistent brand messaging and standards across all branches.

Such companies also possess valuable insights into tailoring SEO efforts to specific geographic areas, maximizing the impact of local search optimization for each business location.

Local SEO services providers with franchise/multi-location experience understand how to leverage tools like Google My Business and NAP citations effectively for multiple business locations, ensuring each branch receives maximum visibility in relevant local searches.

What to Expect from a Top Local SEO Company

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A top local SEO company should provide services such as Google Business Profile optimization, keyword research, local listings and citations, positive reviews, and link building to help your business improve its online visibility and drive revenue.

These companies have the expertise and experience to help your business succeed in the competitive world of local search engine optimization.

Google Business Profile optimization

A small local business owner updating their Google Business Profile.

When optimizing your Google Business Profile, it’s essential to provide accurate and consistent information about your business, such as name, address, phone number (NAP), website URL, and business hours.

This helps improve local search rankings and makes it easier for potential customers to find and contact you. Additionally, regularly updating your profile with relevant posts, photos, and customer reviews can enhance engagement and attract more local traffic to your business.

By optimizing your Google Business Profile effectively, you can increase visibility in local searches and boost customer trust by providing comprehensive and up-to-date information about your business.

It’s an important step in improving your online presence and attracting nearby customers who are searching for products or services that you offer.

Keyword research

When it comes to keyword research, it’s crucial for a local SEO company to identify the most relevant and high-value keywords for your business. By understanding the search terms potential customers use to find businesses like yours, we can optimize your website content and Google Business Profile with these keywords.

Furthermore, proper keyword research helps in targeting location-specific phrases that can improve your visibility within your local area. With the right keywords in place, you can attract more local traffic to your website and increase leads from potential customers actively searching for your products or services.

By focusing on small business SEO and local search engine optimization services, our team ensures that we use effective strategies tailored to specific areas or regions. Local SEO experts understand how crucial it is to conduct thorough keyword research that aligns with the unique needs of small businesses seeking better online visibility within their local communities.

Local listings and citations

After conducting thorough keyword research, the next step in optimizing your business for local SEO is to focus on local listings and citations. These are crucial for establishing your business’s presence across the web.

Listings refer to your business information (name, address, phone number) being listed on various online platforms like directories, social media sites, and review websites. Citations are mentions of this information without linking back to your website.

Consistent and accurate listings along with quality citations can significantly impact your local search rankings.

Having a robust strategy for managing and obtaining local listings and citations is essential for bolstering your online visibility. It helps potential customers find you easily when they are searching for businesses like yours in their area.

Positive reviews

A group of diverse business owners shaking hands in a modern office.Positive reviews are crucial for a top local SEO company. They build trust and credibility with potential customers. A company with many positive reviews indicates satisfied clients, likely to provide quality service to new businesses as well.

When choosing a local SEO services company, we should look for one with a track record of generating positive reviews for their clients. Positive reviews can influence the decision-making process of potential customers looking for reliable local SEO solutions.

It’s an important factor in determining the trustworthiness and effectiveness of a local SEO agency.

By evaluating the number and content of a company’s positive reviews, businesses can gain insight into the experiences of previous clients, helping them make informed decisions on which local SEO specialist or consultant to choose.

Link building

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When it comes to boosting your business’s online presence, one crucial aspect is link building. Link building involves acquiring hyperlinks from other websites to your own. These links act as signals to search engines that your website is a reputable and trustworthy source of information.

Furthermore, quality backlinks can enhance your website’s authority and help improve its ranking in local search results. As part of our comprehensive guide, we emphasize the significance of link building in local SEO strategies for small businesses.

It’s vital to partner with a local SEO company that has expertise in crafting effective link-building strategies tailored to your specific business needs.

The 6 Best Local SEO Companies of 2021

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When it comes to choosing the best local SEO company for your business, it’s important to consider factors such as expertise, experience, and customer reviews. To help you make an informed decision, we’ve compiled a list of the top 6 local SEO companies of 2021.

Read on to learn more about these industry-leading service providers and how they can help take your business to the next level.

NP Digital

A small business owner engaging with customers at a local storefront.

When looking for a top local SEO company, NP Digital stands out as one of the best choices. With their conversion-driven strategies and technical SEO expertise, they can help small businesses improve their online visibility and drive revenue.

Their assessment of local search performance and worldwide reach make them a great option for businesses targeting specific locations.

NP Digital excels in optimizing Google Business Profiles, conducting keyword research, managing local listings and citations, building positive reviews, and implementing effective link-building strategies.

For small businesses seeking to maximize their presence in local search results, NP Digital is well-equipped to deliver exceptional results with their specialized digital marketing services.


A vibrant garden with diverse people and beautiful flowers.

Searchbloom is a top local SEO company known for its expertise in helping businesses improve their online visibility and drive revenue through targeted local search strategies. With a focus on conversion-driven tactics, Searchbloom offers comprehensive services to optimize Google Business Profiles, conduct keyword research, manage local listings and citations, generate positive reviews, and build quality links.

Their specialized approach helps small businesses rank higher in location-based searches, attracting more potential customers and increasing engagement.

Choosing Searchbloom as your local SEO partner means gaining access to a team of professionals with deep technical SEO expertise and a proven track record of delivering results for businesses across various industries.

Their commitment to assessing and improving local search performance makes them an excellent choice for businesses looking to strengthen their presence in specific locations. By leveraging the latest tools and best practices, Searchbloom enables businesses to compete effectively in the digital marketplace while maximizing the impact of their local marketing efforts.


Moving on from the previous discussion about Searchbloom, let’s now focus on BrightLocal. BrightLocal is recognized as one of the best local SEO companies of 2021. This service provider specializes in offering comprehensive local SEO packages to help businesses improve their online visibility and target specific locations effectively.

With a team of local SEO specialists, BrightLocal provides conversion-driven strategies along with technical SEO expertise to assess and optimize local search performance for businesses.

Additionally, they excel in Google Business Profile optimization, keyword research, managing local listings and citations, generating positive reviews, and link building.

Digital Marketing Agency

When choosing a local SEO company, it’s essential to consider the expertise and services offered by each provider. Digital Marketing Agency is a top contender in this field, known for its extensive experience in conversion-driven strategies and technical SEO expertise.

They can help businesses optimize their Google Business Profiles, conduct thorough keyword research, manage local listings and citations, and build positive reviews. Their worldwide reach makes them an ideal choice for businesses targeting specific locations.

Digital Marketing Agency understands the importance of local SEO for small businesses and offers tailored solutions to boost online visibility and drive revenue. With their franchise/multi-location experience, they are well-equipped to meet the unique needs of diverse businesses seeking to improve their local search performance.


As we continue exploring the best local SEO companies of 2021, HigherVisibility stands out with its track record of helping businesses improve their online visibility and drive revenue through targeted local SEO strategies.

With a focus on conversion-driven tactics, HigherVisibility is dedicated to optimizing Google Business Profiles, conducting thorough keyword research, managing local listings and citations, cultivating positive reviews, and executing effective link-building practices.

Their expertise in technical SEO ensures that businesses receive comprehensive support for enhancing their local search performance.

In addition to offering services tailored to specific locations, HigherVisibility has demonstrated worldwide reach and experience in catering to franchise and multi-location businesses.

Instaboost Media

Instaboost Media is a top-notch local SEO company that focuses on driving real results for businesses. With their conversion-driven strategies, they can help improve your website’s rankings and generate more leads for location-based searches.

Their technical SEO expertise ensures that your website is optimized to its fullest potential, while their assessment of local search performance allows them to tailor strategies specific to your business needs.

At Instaboost Media, they understand the importance of Google Business Profile optimization, keyword research, local listings and citations, positive reviews, and link building in boosting your online visibility.

Conclusion and Resources for Choosing a Local SEO Company

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In conclusion, choosing a local SEO company is vital for boosting your business’s online visibility and revenue. With the right agency, you can expect strategies tailored to drive conversions and improve your website’s search performance.

By optimizing your Google Business Profile and implementing effective keyword research, you can unlock the potential for significant growth in local search results. To make an informed decision, consider the characteristics of top companies and explore resources like Search Engine Journal’s ebook for invaluable insights into local SEO.

Making the right choice now could lead to long-term success in reaching your local customer base effectively.


1. What is a local SEO services company?

A local SEO services company helps your business show up when people nearby search for what you offer.

2. How do I choose the right local SEO service provider?

Look at their past work, check reviews, and make sure they understand your business goals.

3. What’s the difference between local SEO agencies and consultants?

Local SEO agencies usually have a team to help you while consultants often work alone or with fewer people to improve your online presence.

4. Why should my business use local SEO services?

Using local SEO services can lead more customers in your area to find and visit your shop or website.